Quality Control is Product oriented and Quality Assurance is Process Oriented. We at Serena ensure that product quality is maintained or improved and manufacturing errors are reduced or eliminated through constant monitoring with well-defined System at various stages right from Vendor’s Place till Finished Product. Serena has In-house analytical laboratory for Chemical and Microbial analysis. Quality Assurance is a monitoring of processes and an associated feedback loop that confers error prevention. This can be contrasted with quality control which is focused on process output.

Each and every packet of Product is subject to strict Quality Compliance. From the sourcing of ingredients, to product development, to the processes and technologies we employ to produce our products, to ensuring security of supply to global markets…we are committed to meeting and exceeding the expectations of our customers.

Our portfolio is fully anchored in food fortification, which means that our customers – and our customers’ customers - can rely on the quality of the products they buy, which principally means they meet the highest quality standards. Where relevant, they are complemented by a fully compliant regulatory profile supported by documentary evidence.